size
Black Rifle Coffee
Apparel Size Guide
T-Shirt Size Chart
Garment measurements taken flat, in inches. Full chest circumference = flat chest width × 2.
Men's / Unisex Tees — Athletic Fit
| Size | Chest Width (flat) | Body Length | Chest Circumference |
|---|---|---|---|
| S | 18" | 28" | 36" |
| M | 20" | 29" | 40" |
| L | 22" | 30" | 44" |
| XL | 24" | 31" | 48" |
| 2XL | 26" | 32" | 52" |
| 3XL | 28" | 33" | 56" |
Sleeve length runs from 17¼" at S to 21" at 3XL. Most tees are cut from a tri-blend with natural stretch — the athletic fit sits closer to the body than a classic cut.
Women's Tees — Classic Relaxed Fit
| Size | Chest Width (flat) | Body Length | Chest Circumference |
|---|---|---|---|
| S | 18¼" | 26" | 36½" |
| M | 19¼" | 26½" | 38½" |
| L | 20¾" | 27¼" | 41½" |
| XL | 22¼" | 28" | 44½" |
| 2XL | 24¼" | 28½" | 48½" |
| 3XL | 26¼" | 29" | 52½" |
Sleeve length runs from 13½" at S to 17" at 3XL.
Official recommendation: if you are between sizes or prefer a looser fit, go to the next size up. Tri-blend tees relax slightly with wear; expect minor variation of up to an inch from manual production tolerance.
Hoodies & Fleece Size Chart
Hoodie garment specs vary by style and fabric weight, so match your body measurements to the chart below.
Body Measurements (in)
| Size | Chest | Waist | Low Hip |
|---|---|---|---|
| XS | 35–36" | 29½–30½" | 34½–35½" |
| S | 37–38" | 31½–32½" | 36½–37½" |
| M | 39–40" | 33½–34½" | 38½–39½" |
| L | 42–44" | 36¾–39" | 41½–43¼" |
| XL | 46–48" | 41¼–43½" | 45–46¾" |
| 2XL | 50–52" | 45¾–48" | 48½–50½" |
Style Notes
- Standard fit hoodies. Most pullover and zip styles run S through 3XL and fit true to your regular top size.
- Heavyweight fleece. Thicker 80/20 cotton-poly builds have less stretch — if you plan to layer over a base layer, consider the next size up.
- Poncho hoodies. Cut oversized with limited stretch and offered in S–2XL; they already run larger than standard hoodies, so order your normal size.
- Women's hoodies. Cut to a standard women's fit in S–3XL; between sizes, size up for a relaxed layer.
Hoodies are meant to layer. If your chest measurement lands at the top of a range, take the larger size for comfortable movement.
How to Measure
Use a soft tape measure and keep it level and snug — never tight.
Body Measurements
- Chest. With arms relaxed at your sides, measure around the fullest part of your chest, under the arms and across the shoulder blades.
- Waist. Measure around your natural waistline — the smallest part of your torso, usually just above the belly button.
- Low Hip. Standing with legs together, measure around the fullest part of your hips.
- Head (for hats). Measure around your head just above the ears and eyebrows, at the widest point, where a cap band would sit.
Garment Flat Measurements
- Lay the garment flat on a smooth, hard surface, smoothing out wrinkles without stretching the fabric.
- Chest width. Measure straight across from one armpit seam to the other — that is the flat width. Multiply by two for full chest circumference.
- Body length. Measure from the highest point of the shoulder seam straight down to the bottom hem.
- Sleeve length. Measure from the shoulder seam at the top of the arm down to the end of the cuff, with the sleeve slightly bent.
Measuring Tips
- Compare a shirt you already love, laid flat, against the garment charts — the fastest way to nail your size.
- Measure over the baselayer you would typically wear under a hoodie.
- If your measurement lands between two sizes, take the larger one — especially for hoodies and layering pieces.
- All garment charts list flat measurements; a laid-flat tape reads about half the body circumference.
Fit & Fabric Guide
How each fit is cut, and what it is made of.
Fit Styles
| Fit | How It Wears |
|---|---|
| Unisex / Athletic | Trim through the chest and shoulders with a tailored body — snugger than a classic cut; tri-blend fabric adds stretch. |
| Classic | A traditional straight cut with standard room through the chest and waist — the safest choice if you dislike a slim fit. |
| Women's Relaxed | Contoured but easy through the body, shorter body and sleeve than unisex sizing. |
| Poncho / Oversized | Deliberately boxy and roomy with limited stretch — sized looser than standard hoodies by design. |
Fabric Blends
| Garment | Composition | Feel |
|---|---|---|
| Athletic tees & tanks | 50% polyester / 25% cotton / 25% rayon | Soft, lightweight, gentle drape and stretch |
| Classic-cut tees | 60% cotton / 40% polyester | Traditional tee hand-feel, holds its shape |
| Heavyweight hoodies | 80% cotton / 20% polyester | Thick, structured, brushed interior |
| Midweight pullovers | 55% cotton / 45% polyester | Everyday warmth without bulk |
| Poncho hoodies | 52% cotton / 48% polyester | Loose weave, oversized drape |
| Women's pullover hoodies | 60% polyester / 40% cotton | Plush, standard women's fit |
Hats & Headwear
- One size fits most. Trucker hats, snapbacks, and patch hats use adjustable snap or strap closures — no sizing to choose.
- Fit range. Adjustable caps accommodate head sizes up to roughly 7¾ in hat sizing; measure above the ears to check.
- Beanies. Stretch-fit knit adapts to most head sizes without an closure.
Quick Sizing Rules
Tees True to size, athletic fit
Between sizes? Size up
Hoodies Size up to layer
Poncho Runs large, stay true
Hats One size fits most
BRCC x Born Primitive Women's Reticle...
M
Regular price
$23.40
Regular price
$78
Sale price
$23.40
Unit price
per
BRCC x Born Primitive Women's Reticle...
M
Regular price
$23.40
Regular price
$78
Sale price
$23.40
Unit price
per